Comments on: Integrated Communications Examples http://pr-bridge.com/2007/09/07/integrated-communications-examples/ Connecting public relations academics and professionals. Managed by Bob Batchelor Tue, 06 Jan 2009 01:11:07 +0000 http://wordpress.org/?v=2.2.1 By: Bob Batchelor http://pr-bridge.com/2007/09/07/integrated-communications-examples/#comment-7 Bob Batchelor Tue, 11 Sep 2007 15:39:19 +0000 http://pr-bridge.com/2007/09/07/integrated-communications-examples/#comment-7 Hi Suzanne, thanks for your comments. At USF, we recently changed our grad school PR track to "Strategic Communications Management," which we feel better represents what grad students learn in the program. I would love to see the same change in our undergrad program. I hope your new program in Stat Comm works well. I'm sure the students will appreciate the integrated perspective as they tackle work world challenges. Thanks, Bob Hi Suzanne, thanks for your comments. At USF, we recently changed our grad school PR track to “Strategic Communications Management,” which we feel better represents what grad students learn in the program. I would love to see the same change in our undergrad program.

I hope your new program in Stat Comm works well. I’m sure the students will appreciate the integrated perspective as they tackle work world challenges.

Thanks,
Bob

]]> By: Suzanne Horsley http://pr-bridge.com/2007/09/07/integrated-communications-examples/#comment-4 Suzanne Horsley Mon, 10 Sep 2007 23:33:36 +0000 http://pr-bridge.com/2007/09/07/integrated-communications-examples/#comment-4 I'm an academic (former practitioner) who is trying to make these same connections everyday with my students. Coincidental to your post, we are currently in the process of changing our PR curriculum at the University of Utah to Strategic Communication, recognizing that the real world doesn't operate (at least not well) in the traditional silos of PR, marketing, and advertising. The new curriculum will give students a better introduction to an integrated approach and then allow them to concentrate on an area that interests them the most. I sure hope this works... I’m an academic (former practitioner) who is trying to make these same connections everyday with my students. Coincidental to your post, we are currently in the process of changing our PR curriculum at the University of Utah to Strategic Communication, recognizing that the real world doesn’t operate (at least not well) in the traditional silos of PR, marketing, and advertising. The new curriculum will give students a better introduction to an integrated approach and then allow them to concentrate on an area that interests them the most. I sure hope this works…

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