Is It All Branding?
Thursday, November 29th, 2007What is on my mind more frequently these days is the ubiquity of “branding.” For some of you, this is a “master of the obvious” topic. But at the heart of the matter, I’m not sure there is even a reason to be talking about “public relations,” “marketing,” or “advertising” anymore.
Teaching in a public relations “sequence,” however, keeps me wondering about what kind of information gets eliminated when all the professions usually lumped under the “marketing” umbrella get pushed to ”branding.” Are communicators then giving up too much power…the traditional PR “purist” argument against integration?
From a more self-centered point of view, is my personal emphasis on integration and branding helping or hindering my students? My gut and career in communications tells me that the move toward integration is critical for future success.
What are your thoughts?
