Archive for January 14th, 2008

Upcoming Article in Public Relations Review

Monday, January 14th, 2008

Happy Monday! My co-author (USF Strategic Communication Management grad student Melanie Formentin) and I have an article coming out in a special issue “Public Relations and Sport” in Public Relations Review in June 2008.

Title: “Re-branding the NHL: building the league through the ‘My NHL’ integrated marketing campaign,” by Bob Batchelor and Melanie Formentin

Thoughts, comments, etc. greatly appreciated.

Thanks,

Bob

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