Comments on: Comments on the “Excellence Theory” http://pr-bridge.com/2008/09/20/comments-on-the-excellence-theory/ Connecting public relations academics and professionals. Managed by Bob Batchelor Mon, 06 Sep 2010 23:41:09 +0000 http://wordpress.org/?v=2.2.1 By: Jessica http://pr-bridge.com/2008/09/20/comments-on-the-excellence-theory/#comment-2588 Jessica Mon, 22 Sep 2008 17:40:32 +0000 http://pr-bridge.com/2008/09/20/comments-on-the-excellence-theory/#comment-2588 Yes, it definitely sounds a lot like class. It seems like many of the comments made throughout the discussion are trying to be the final word and like you said a great theory is NOT final. You already know I agree with you about working closely with marketing. I have seen examples where it does not happen and the results are bad. It just makes the company look disconnected or in shambles. Yes, it definitely sounds a lot like class. It seems like many of the comments made throughout the discussion are trying to be the final word and like you said a great theory is NOT final.

You already know I agree with you about working closely with marketing. I have seen examples where it does not happen and the results are bad. It just makes the company look disconnected or in shambles.

]]> By: Helena Makhotlova http://pr-bridge.com/2008/09/20/comments-on-the-excellence-theory/#comment-2566 Helena Makhotlova Sun, 21 Sep 2008 14:14:04 +0000 http://pr-bridge.com/2008/09/20/comments-on-the-excellence-theory/#comment-2566 Bob, I agree with many of your points, although I don't have an extended PR experience, as you have. I'm guided by my knowledge, extensive reading and intuition. I have just written a blog post about the discussion, where I summarised my main points, please, feel free to add your comments. However, as I posted it, I started thinking, could it be that we all are talking about the same things, but are using different terminology? Or am I so in the dark after studing PR on Master level for 18 months? Bob, I agree with many of your points, although I don’t have an extended PR experience, as you have. I’m guided by my knowledge, extensive reading and intuition.

I have just written a blog post about the discussion, where I summarised my main points, please, feel free to add your comments. However, as I posted it, I started thinking, could it be that we all are talking about the same things, but are using different terminology? Or am I so in the dark after studing PR on Master level for 18 months?

]]> By: Bob Batchelor http://pr-bridge.com/2008/09/20/comments-on-the-excellence-theory/#comment-2551 Bob Batchelor Sat, 20 Sep 2008 18:09:30 +0000 http://pr-bridge.com/2008/09/20/comments-on-the-excellence-theory/#comment-2551 Hi Jessica, the conversation sounds a lot like class, huh? Someone in the discussion mentions that a great theory is foundational, not the final word. I think that is the biggest challenge. Grunig's supporters see it as the final word, which probably isn't his fault. I think we as an academic profession could do more with developing the field. And, if PR people can be activists, wouldn't it be smart to work closely with marketing, in some way co-opting their power? Hi Jessica, the conversation sounds a lot like class, huh? Someone in the discussion mentions that a great theory is foundational, not the final word. I think that is the biggest challenge. Grunig’s supporters see it as the final word, which probably isn’t his fault. I think we as an academic profession could do more with developing the field.

And, if PR people can be activists, wouldn’t it be smart to work closely with marketing, in some way co-opting their power?

]]> By: Jessica http://pr-bridge.com/2008/09/20/comments-on-the-excellence-theory/#comment-2550 Jessica Sat, 20 Sep 2008 18:04:06 +0000 http://pr-bridge.com/2008/09/20/comments-on-the-excellence-theory/#comment-2550 You and your unpleasant tone! It is definitely a good conversation. You and your unpleasant tone!

It is definitely a good conversation.

]]>