Comments on: COLLEGE STUDENTS ARE TWITTER-LESS http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/ Connecting public relations academics and professionals. Managed by Bob Batchelor Thu, 11 Mar 2010 19:37:35 +0000 http://wordpress.org/?v=2.2.1 By: College Becky http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-7245 College Becky Mon, 22 Jun 2009 18:27:14 +0000 http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-7245 I agree with all of this. I do not use twitter to follow brands but rather to talk and listen to real people as well. I do not like to get caught in the capitalistic tricks but I am sure this varies school to school depending upon demographics as to who twitters and if people are following brands. interesting research, I will keep following this one! I agree with all of this. I do not use twitter to follow brands but rather to talk and listen to real people as well. I do not like to get caught in the capitalistic tricks but I am sure this varies school to school depending upon demographics as to who twitters and if people are following brands. interesting research, I will keep following this one!

]]> By: forex http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-7093 forex Thu, 18 Jun 2009 01:17:40 +0000 http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-7093 I guess it depends on which college you attend, because twittering is big at my school( Yale) I guess it depends on which college you attend, because twittering is big at my school( Yale)

]]> By: Sydney Owen http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-6017 Sydney Owen Tue, 12 May 2009 17:16:56 +0000 http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-6017 Bob, I linked to a post about a project I'm starting on. I think it's something that will interest you. Also, check this out: http://tinyurl.com/dl9us5 I think someone from the school of mass comm needs to go to that if you're wanting to implement a class about social. I'm working on it. Check out my post about it here: http://is.gd/zdBE Let me know what you think, Sydney Bob,
I linked to a post about a project I’m starting on. I think it’s something that will interest you.

Also, check this out: http://tinyurl.com/dl9us5

I think someone from the school of mass comm needs to go to that if you’re wanting to implement a class about social.

I’m working on it. Check out my post about it here: http://is.gd/zdBE

Let me know what you think,
Sydney

]]> By: Bob Batchelor http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-6016 Bob Batchelor Tue, 12 May 2009 16:12:15 +0000 http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-6016 Hi Sydney, I just got back from Vienna and Dublin, but wanted to thank you for your comments. We actually conducted this research as part of the "Writing for Public Relations" class, because I wanted the students to go through the process of creating a press release from start to finish. To my surprise, we did not get as many pickups as I expected, but did score some nice ones. The process really helped the students understand a bit more about writing, so I achieved my goal. Your last point is one that is central to my thinking about what we should be teaching as PR educators. Personally, I include as much discussion as possible about social media, because it is essential for students to understand the channel. Currently, we do not have a class on it (as you know) specifically. That is a shame. If I were a student, I would demand such a class! Hi Sydney, I just got back from Vienna and Dublin, but wanted to thank you for your comments. We actually conducted this research as part of the “Writing for Public Relations” class, because I wanted the students to go through the process of creating a press release from start to finish.

To my surprise, we did not get as many pickups as I expected, but did score some nice ones. The process really helped the students understand a bit more about writing, so I achieved my goal.

Your last point is one that is central to my thinking about what we should be teaching as PR educators. Personally, I include as much discussion as possible about social media, because it is essential for students to understand the channel. Currently, we do not have a class on it (as you know) specifically. That is a shame. If I were a student, I would demand such a class!

]]> By: Sydney Owen http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-5530 Sydney Owen Mon, 27 Apr 2009 17:05:35 +0000 http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-5530 This research is fascinating! I wish that during my semester in research I was able to participate in something so current with the pace of the industry today. In reaction to the research - it doesn't surprise me one bit. Am I disappointed? Yes and no. Yes, because I think Twitter is very powerful in several ways and I wish more people knew that or cared to know about it. I say no because the people that aren't interested are making me that much more valuable to the industry - as I have positioned myself as someone who really "gets" Twitter and how it can be used in both a professional and personal way. An interesting point - Millenials think we care. In reality - we (my generation, not me in particular), don't. Interesting how gen-y is accused of being all-knowing, narcissistic and entitled, yet it's the Millenials assuming that we care about Twitter. You know what they say about assuming... Awesome research. Now the question is, to better prepare the future PR students, are you planning on integrating social media into the PR education or will social media be something that students have to explore on their own? I did my directed reading on social media, but other than that, there wasn't any emphasis on it while I was going through the program. This research is fascinating! I wish that during my semester in research I was able to participate in something so current with the pace of the industry today.

In reaction to the research - it doesn’t surprise me one bit. Am I disappointed? Yes and no. Yes, because I think Twitter is very powerful in several ways and I wish more people knew that or cared to know about it.

I say no because the people that aren’t interested are making me that much more valuable to the industry - as I have positioned myself as someone who really “gets” Twitter and how it can be used in both a professional and personal way.

An interesting point - Millenials think we care. In reality - we (my generation, not me in particular), don’t. Interesting how gen-y is accused of being all-knowing, narcissistic and entitled, yet it’s the Millenials assuming that we care about Twitter. You know what they say about assuming…

Awesome research. Now the question is, to better prepare the future PR students, are you planning on integrating social media into the PR education or will social media be something that students have to explore on their own? I did my directed reading on social media, but other than that, there wasn’t any emphasis on it while I was going through the program.

]]> By: Bob Batchelor http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-5250 Bob Batchelor Mon, 20 Apr 2009 23:30:55 +0000 http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-5250 Hi Tory, thanks for an anecdote from the "real world." I appreciate your viewpoint. I am really interested in breaking down stereotypes businesspeople might have about students. However, that begs the question: should professionals alter their thinking or should students step up to the plate? I'm thinking it's the latter. I wonder if companies/brands/etc. would give followers something "in it for me," if people would be more apt to interact with the brand? Then the question would be what it would take in terms of a payoff. There are some brands with hundreds of thousands of followers. I'm shocked by it and still searching for the rationale behind it. I mean, Whole Foods Market, for example, has more than 476,000 followers. Thanks, Bob Hi Tory, thanks for an anecdote from the “real world.” I appreciate your viewpoint. I am really interested in breaking down stereotypes businesspeople might have about students. However, that begs the question: should professionals alter their thinking or should students step up to the plate? I’m thinking it’s the latter.

I wonder if companies/brands/etc. would give followers something “in it for me,” if people would be more apt to interact with the brand? Then the question would be what it would take in terms of a payoff. There are some brands with hundreds of thousands of followers. I’m shocked by it and still searching for the rationale behind it. I mean, Whole Foods Market, for example, has more than 476,000 followers.

Thanks,
Bob

]]> By: Tory Lynne http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-5238 Tory Lynne Mon, 20 Apr 2009 14:48:54 +0000 http://pr-bridge.com/2009/04/18/college-students-are-twitter-less/#comment-5238 Hey Batch! In my experience, this is right on. I get asked "What is this Twitter thing?" at least once a week, and usually by people my own age. It seems that professionals with a few years of experience - especially in networking - are much more on board with the trend. Personally, I very rarely follow brands. When I'm on Twitter it's to talk/listen to real people (whether I know them or not). If a brand follows me first, and seems to have a real person behind it, I might follow back. Exceptions include the NYTimes and other sources of information I want to know about. I'd never bother to follow Coca-Cola, for example. What's in it for me? Hey Batch!

In my experience, this is right on. I get asked “What is this Twitter thing?” at least once a week, and usually by people my own age. It seems that professionals with a few years of experience - especially in networking - are much more on board with the trend.

Personally, I very rarely follow brands. When I’m on Twitter it’s to talk/listen to real people (whether I know them or not). If a brand follows me first, and seems to have a real person behind it, I might follow back. Exceptions include the NYTimes and other sources of information I want to know about.

I’d never bother to follow Coca-Cola, for example. What’s in it for me?

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