Comments on: Should Scholars Keep Plugging Grunig’s Model Or Develop Theories That Work? http://pr-bridge.com/2009/09/26/should-scholars-keep-flogging-grunigs-model-or-develop-theories-that-work/ Connecting public relations academics and professionals. Managed by Bob Batchelor Fri, 30 Jul 2010 21:05:54 +0000 http://wordpress.org/?v=2.2.1 By: Nate Fuller http://pr-bridge.com/2009/09/26/should-scholars-keep-flogging-grunigs-model-or-develop-theories-that-work/#comment-9519 Nate Fuller Tue, 29 Sep 2009 21:28:14 +0000 http://pr-bridge.com/2009/09/26/should-scholars-keep-flogging-grunigs-model-or-develop-theories-that-work/#comment-9519 Prof. Batchelor, I continue to agree with you on the Excellence Theory. Even when you required us to read it and discuss it in class to be aware of the theory, I still had trouble accepting it. ROI and new media trends should be the bigger focus for students since they'll be the ones to help develop those methods in the future. PS: Congrats on the new position! Students at USF will truly be missing out on your insights and experience and the students at Kent State will surely benefit from your presence. Best of luck. @natefuller Prof. Batchelor,

I continue to agree with you on the Excellence Theory. Even when you required us to read it and discuss it in class to be aware of the theory, I still had trouble accepting it. ROI and new media trends should be the bigger focus for students since they’ll be the ones to help develop those methods in the future.

PS: Congrats on the new position! Students at USF will truly be missing out on your insights and experience and the students at Kent State will surely benefit from your presence. Best of luck.

@natefuller

]]> By: Greg Smith http://pr-bridge.com/2009/09/26/should-scholars-keep-flogging-grunigs-model-or-develop-theories-that-work/#comment-9497 Greg Smith Mon, 28 Sep 2009 22:41:39 +0000 http://pr-bridge.com/2009/09/26/should-scholars-keep-flogging-grunigs-model-or-develop-theories-that-work/#comment-9497 Spot-on. Grunig spent years simply saying two-way communication is best. I mention Grunig once or twice in six PR units. I recommend Bernays' books, Public Relations and The Engineering of Consent. Nothing much has changed since 1928, indeed since Ancient Greece, except for the tools we use. @prlab Spot-on. Grunig spent years simply saying two-way communication is best. I mention Grunig once or twice in six PR units. I recommend Bernays’ books, Public Relations and The Engineering of Consent. Nothing much has changed since 1928, indeed since Ancient Greece, except for the tools we use. @prlab

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