Comments on: Emphasis on Business Management http://pr-bridge.com/2010/01/21/emphasis-on-business-management/ Connecting public relations academics and professionals. Managed by Bob Batchelor Fri, 30 Jul 2010 21:04:39 +0000 http://wordpress.org/?v=2.2.1 By: Heather Yaxley http://pr-bridge.com/2010/01/21/emphasis-on-business-management/#comment-11778 Heather Yaxley Mon, 25 Jan 2010 19:43:56 +0000 http://pr-bridge.com/2010/01/21/emphasis-on-business-management/#comment-11778 Sorry about it's instead of its. I didn't catch my iphone's auto correction. Sorry about it’s instead of its. I didn’t catch my iphone’s auto correction.

]]> By: Heather Yaxley http://pr-bridge.com/2010/01/21/emphasis-on-business-management/#comment-11776 Heather Yaxley Mon, 25 Jan 2010 19:41:45 +0000 http://pr-bridge.com/2010/01/21/emphasis-on-business-management/#comment-11776 I believe that management (not just management of comms/PR activities) is vital and ensure this is considered in the courses I am teaching. However I have noticed that management textbooks don't recognise strategic aspects of comms/PR. They normally contain chapters on strategic issues and models etc relating to marketing and HR, but when areas such as reputation, culture, stakeholder management, crises and so on are covered there is no acknowledgement of public relations and it's role. So great to educate our students, but if we could champion PR in management more it would address the counter issue. I believe that management (not just management of comms/PR activities) is vital and ensure this is considered in the courses I am teaching. However I have noticed that management textbooks don’t recognise strategic aspects of comms/PR. They normally contain chapters on strategic issues and models etc relating to marketing and HR, but when areas such as reputation, culture, stakeholder management, crises and so on are covered there is no acknowledgement of public relations and it’s role.

So great to educate our students, but if we could champion PR in management more it would address the counter issue.

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