Comments on: PR Vs. Marketing — The Argument Goes On and On… http://pr-bridge.com/2011/02/07/pr-vs-marketing-the-argument-goes-on-and-on/ Connecting public relations academics and professionals. Managed by Bob Batchelor Fri, 18 May 2012 19:27:13 +0000 http://wordpress.org/?v=2.2.1 By: Bob Batchelor http://pr-bridge.com/2011/02/07/pr-vs-marketing-the-argument-goes-on-and-on/#comment-17692 Bob Batchelor Mon, 07 Feb 2011 15:44:05 +0000 http://pr-bridge.com/2011/02/07/pr-vs-marketing-the-argument-goes-on-and-on/#comment-17692 Hi Meg, I certainly agree with you about PR needing a PR campaign. Amazingly, Rob has a PR background and he still views PR as nothing more than media relations. What hope is there in influencing business execs and the general public about PR if our own people don't get it? I'm just trying to point out why PR needs a PR campaign with the remark about PR as a "female profession." For better or worse, the truth needs highlighted and the PR business is full of contradictions -- like the "manly" idea that Marketing is a good major, but PR isn't. And, how about the disparity between male and female salaries in PR? So, it's supposedly a female profession, but men in it still make more money for comparable work. As far as popular culture is concerned, PR is either evil, spin, unethical, immoral, publicity, splashy, party-planning, insignificant, pushy, or celebrity-obsessed. Maybe some of all...Another area where PR professionals have lost sight of themselves and their industry. Hi Meg, I certainly agree with you about PR needing a PR campaign. Amazingly, Rob has a PR background and he still views PR as nothing more than media relations. What hope is there in influencing business execs and the general public about PR if our own people don’t get it?

I’m just trying to point out why PR needs a PR campaign with the remark about PR as a “female profession.” For better or worse, the truth needs highlighted and the PR business is full of contradictions — like the “manly” idea that Marketing is a good major, but PR isn’t. And, how about the disparity between male and female salaries in PR? So, it’s supposedly a female profession, but men in it still make more money for comparable work.

As far as popular culture is concerned, PR is either evil, spin, unethical, immoral, publicity, splashy, party-planning, insignificant, pushy, or celebrity-obsessed. Maybe some of all…Another area where PR professionals have lost sight of themselves and their industry.

]]> By: Meg http://pr-bridge.com/2011/02/07/pr-vs-marketing-the-argument-goes-on-and-on/#comment-17691 Meg Mon, 07 Feb 2011 15:24:20 +0000 http://pr-bridge.com/2011/02/07/pr-vs-marketing-the-argument-goes-on-and-on/#comment-17691 The problem is that public relations needs a PR campaign to help better define what it is. Too often people substitute media relations for public relations. In my role at a large agency, I spend about 5% of my time on editorial outreach. Sure, I have quite a few colleagues who spend 80% of their time doing media relations, but there are just as many - if not more - who do member outreach, internal communications, crisis prevention and management, strategy development, creative design and digital development, event production, campaign execution... the list goes on and on. I've noticed more and more PR firms calling themselves "communications consultancies" rather than PR agencies. Interesting, and appropriate, shift in nomenclature. I do take slight offense to this remark! “...particularly given pop culture’s role in pushing PR as a female profession." Ouch! :) The problem is that public relations needs a PR campaign to help better define what it is. Too often people substitute media relations for public relations.

In my role at a large agency, I spend about 5% of my time on editorial outreach. Sure, I have quite a few colleagues who spend 80% of their time doing media relations, but there are just as many - if not more - who do member outreach, internal communications, crisis prevention and management, strategy development, creative design and digital development, event production, campaign execution… the list goes on and on.

I’ve noticed more and more PR firms calling themselves “communications consultancies” rather than PR agencies. Interesting, and appropriate, shift in nomenclature.

I do take slight offense to this remark! “…particularly given pop culture’s role in pushing PR as a female profession.”

Ouch! :)

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