About Bob Batchelor
Bob Batchelor is an award-winning business writer and historian. He teaches Public Relations in the School of Journalism and Mass Communication at Kent State University. A noted expert on American popular culture, Bob is the author or editor of 10 books: The 1900s (Greenwood, 2002), Kotex, Kleenex, and Huggies: Kimberly-Clark and the Consumer Revolution in American Business (The Ohio State University Press, 2004), Basketball in America: From the Playgrounds to Jordan’s Game and Beyond (Haworth, 2005); Literary Cash: Unauthorized Writings Inspired by the Legendary Johnny Cash (BenBella, 2006), The 1980s: American Popular Culture Through History (Greenwood, 2007), The 2000s: American Popular Culture Through History (Greenwood, 2009) and the four-volume American Pop: Popular Culture Decade by Decade (Greenwood, 2009).
Bob has published more than 500 articles and essays in magazines, Web sites, and reference works, including the Dictionary of American History, Inside Business magazine, PopMatters.com, and The American Prospect Online. In June 2008, Bob and co-author Melanie Formentin had an article published in Public Relations Review, “Re-branding the NHL: Building the league through the ‘My NHL’ integrated marketing campaign.” Bob is a member of the Editorial Advisory Board of the Journal of Popular Culture and The Journal of American Culture.
Bob spent a decade working in corporate communications for a number of large companies, including Ernst & Young, Fleishman-Hillard, and Bank of America. He is an internal communications specialist, focusing on executive communications and technology. Bob served as Senior Writer on the 2001 PRSA Silver Anvil winning team in B2B Marketing for Documentum (now part of EMC).
Bob graduated from the University of Pittsburgh with a bachelor’s degree in history, philosophy and political science. He received a master’s degree in American History from Kent State University. His doctorate is in English Literature from the University of South Florida, where he studied under Phillip Sipiora. Bob’s dissertation is “Running Toward the Apocalypse: John Updike’s New America,” a study of symbolic interactionism, reception, and popular culture in Updike’s recent novel, Terrorist. Please visit Bob on the Web: www.bobbatchelor.com
