About Bob Batchelor
Bob Batchelor is an award-winning business writer and historian. He teaches Public Relations in the School of Mass Communications at the University of South Florida in Tampa. A noted expert on American popular culture, Bob is the author or editor of the books: The 1900s (Greenwood, 2002), editor of Basketball in America: From the Playgrounds to Jordan’s Game and Beyond (Haworth, 2005); co-author of Kotex, Kleenex, and Huggies: Kimberly-Clark and the Consumer Revolution in American Business (The Ohio State University Press, 2004), editor of Literary Cash: Unauthorized Writings Inspired by the Legendary Johnny Cash (BenBella Books, 2006), and co-author of The 1980s: American Popular Culture Through History (Greenwood, 2007). In 2008, Bob will publish The 2000s: American Popular Culture Through History (Greenwood) and edit the four-volume American Pop: Popular Culture Decade by Decade (Greenwood).
Bob has published more than 500 articles and essays in magazines, Web sites, and reference works, including the Dictionary of American History, Inside Business magazine, PopMatters.com, and The American Prospect Online. In June 2008, Bob and co-author Melanie Formentin have an article published in Public Relations Review, “Re-branding the NHL: Building the league through the ‘My NHL’ integrated marketing campaign.”
Bob spent a decade working in corporate communications for a number of large companies, including Ernst & Young, Fleishman-Hillard, and Bank of America. He is an internal communications specialist, focusing on executive communications and technology. Bob served as Senior Writer on the 2001 PRSA Silver Anvil winning team in B2B Marketing for Documentum (now part of EMC).
Bob graduated from the University of Pittsburgh with a bachelor’s degree in history, philosophy and political science. He received a master’s degree in American History from Kent State University. He is currently pursuing a doctorate in English Literature at the University of South Florida. Bob lives in Spring Hill, Florida, with his wife and best friend Kathy, a middle school language arts and reading teacher, and their amazing daughter Kassie.
