Building links between practitioners and academics
September 4th, 2007Hello all, happy Tuesday! After a somewhat long career in the corporate and agency worlds, I joined the public relations faculty at the University of South Florida in Tampa.
In attempting to bridge these two seemingly disparate worlds, I’ve been shocked at the disconnect between what we teach and study in colleges versus how the “real world” operates.
PR-Bridge.com is my attempt at providing insight into how the two areas might better serve one another, a goal in the classes I teach.
As the site develops, I’m going to ask professionals from both sides of the fence to provide guest commentary. I also invite all interested parties to interact at your convenience.
The idealist in me believes that working together to solve common “challenges” will result in a more interesting communications world.
I look forward to hearing from you!
Thanks,
Bob
